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The domain states the following, "All Preparation Material for Civil Services Exams." I observed that the web page also stated " Admit Card UP PCS Mains 2015." They also stated " Hello PCS aspirants, While you all might be busy preparing for PCS Mains exam which is scheduled from 29. 2015, here is the link to download your hall ticket quickly. Enter your registration number, gender and DOB to download the admit card. Download Hall Ticket Good luck everyone for your exam! Download admit card PCS mains. Hall ticket UPPCS mains 2015." The meta header had UP PSC as the first keyword. This keyword was followed by UPPCS, UP PSC Recruitment, and UP PSC Vacancies which isn't as important as UP PSC. The other words the site uses is UP PSC Exams. UP PSC Question Papers is also included and might not be understood by web engines.